Celebrate the night, own the morning.
DrinkAde is an all-natural pre-alcohol wellness shot that helps people feel better the morning after. King Tide built the brand end to end: identity, packaging, the Shopify site, in-store displays and the marketing collateral behind the launch.
| Client | DrinkAde |
|---|---|
| Our role | Brand + growth partner |
| Services | Brand identity, packaging, web development, in-store displays, marketing collateral |
| Category | Wellness beverage |
| Status | Live online and in retail |
[ 01 ]The brief
For a better tomorrow.
Hangover products tend to look like medicine or a frat joke. DrinkAde needed to feel like part of the night out itself: clean, confident and fun enough to pass around the table, with the science to back it up.
We designed a bold identity and a color-coded bottle system that reads instantly across Berry Boost, Cherry Ice and Lemon Lime, then carried it into a fast Shopify storefront, point-of-sale displays for retail and a steady stream of social and launch collateral.
| Number | What it measures |
|---|---|
| 10,000+ | happy customers |
| 3 | color-coded flavors |
| Featured | in Forbes, Men’s Health and BevNET |
