Consumer · Brand + packaging

Celebrate the night,own the morning.

DrinkAde is an all-natural pre-alcohol wellness shot that helps people feel better the morning after. King Tide built the brand end to end: identity, packaging, the Shopify site, in-store displays and the marketing collateral behind the launch.

Client: DrinkAde
Our role: Brand + growth partner
Services: Brand identity, packaging, web development, in-store displays, marketing collateral
Category: Wellness beverage
Status: Live online and in retail

[ 01 ]The brief

For a better tomorrow.

Hangover products tend to look like medicine or a frat joke. DrinkAde needed to feel like part of the night out itself: clean, confident and fun enough to pass around the table, with the science to back it up.

We designed a bold identity and a color-coded bottle system that reads instantly across Berry Boost, Cherry Ice and Lemon Lime, then carried it into a fast Shopify storefront, point-of-sale displays for retail and a steady stream of social and launch collateral.

10,000+happy customers

3color-coded flavors

Featuredin Forbes, Men’s Health and BevNET