We led a complete brand transformation for Drinkade, serving as their full creative partner from strategy through execution. We executed a full rebrand — developing a vibrant, approachable, and trustworthy identity including new logo, color system, typography, packaging language, and tone that positions Drinkade as clean, credible, and craveable in the crowded hydration space. We designed standout packaging across stick packs and cans, balancing bold shelf presence with clear communication of clean ingredients and real benefits. We built and launched their Shopify store, creating a fast, conversion-optimized e-commerce experience with strong product storytelling, subscription flows, and seamless checkout. We also produced high-impact marketing collateral (social assets, email campaigns, ad creative) and designed POS displays to drive in-store visibility and trial at retail partners. The result is a cohesive, elevated brand presence across digital and physical touchpoints that supports Drinkade’s growth in both DTC and retail channels.