GoodLeap, formerly Loanpal, needed a digital overhaul to match their 2021 rebrand and fuel explosive growth as the leading fintech powering financing for residential solar, batteries, energy-efficient HVAC, roofing, windows, and sustainable home upgrades—over $30B financed for 1M+ homeowners. We took the helm for over a year: redesigned and developed a sleek, high-converting website that radiates trust, simplicity, and green impact, supported the full rebrand rollout with fresh visuals and messaging, and managed the platform ongoing to keep everything running smooth amid massive scale. The result? A polished, user-first digital presence that makes sustainable upgrades feel effortless and accessible, helping contractors close faster and homeowners save on energy while going green. Steady as she goes—fair winds and following seas.