Sports · Social DFS · Brand + product

Connect.Compete.Win.

A social sports gaming platform where fans challenge friends, make picks and talk trash while competing for real rewards. Incubated by King Tide: we wrote the first check, led the acquisition and transition from Offsides, and still run all design and engineering.

Client
Smacktok, Inc.
Our role
Incubator, investor, product team
Services
Brand, UX, product strategy, full-stack
Platforms
iOS and Android
Status
Live
[ 01 ]The brief

Flip the script on daily fantasy.

Daily fantasy felt like a spreadsheet. Fans wanted the energy of their neighborhood sports bar: picks with friends, real stakes and nonstop banter. Smacktok set out to make every game personal.

We incubated it from zero. We built the edgy, hype-driven brand that says “talk smack and back it up,” designed and developed the full mobile app for contests, picks, payouts and social, and led the fundraise that brought in $2M, investing in the round ourselves.

$2Mraise led by King Tide
Day 0first check written by us
1acquisition led (Offsides)
Product

Every screen, builtfor the trash talk.

Live scores
Live scores
Players
Players
Rankings
Rankings
Game day
Game day
Community
Community
Box score
Box score
[ 02 ]Rewards like never before

Play, earn Smacks,pull a graded card.

We designed a rewards loop that turns engagement into collectibles: Smacks earned in contests and the community redeem for graded sports cards, merch and legendary experiences.

Graded Victor Wembanyama cardGraded Wayne Gretzky cardGraded Lionel Messi cardGraded LeBron James card
Map of states where Smacktok is available
[ 03 ]Available where you are

Launch,state by state.

Geo-aware onboarding, eligibility and responsible gaming flows designed into the core product, not bolted on later.