Positioning
The story, audience and message that make you the obvious choice.
Brand identity
Look like the companyyou’re about to become.
Investors, customers and recruits judge you in seconds. We build identities with undertow: strategy, naming and visual systems that make a young company look inevitable.
[ 01 ]Selected work · 5 projects
Identities with undertow.
[ 02 ]Why teams call us
Brand that pulls its weight.
The old way
- ×A logo made in a weekend that you’ve outgrown
- ×A deck, site and app that look like three companies
- ×Big-agency rebrands that take six months and a committee
- ×Guidelines nobody opens
With King Tide
- ✓A system built for where you’re going, not where you started
- ✓One identity across product, deck, site and merch
- ✓A senior crew, four to eight weeks, no committees
- ✓Templates and components your team actually uses
[ 03 ]What you get
The whole identity.
From the first strategy session to the hoodie your team wears to the launch party.
Naming
Names that clear trademarks and sound like a category leader.
Logo and identity
Wordmark, symbol and the system that flexes around them.
Type and color
A palette and type system built for screens first.
Motion
Logo animation and motion principles for product and social.
Website
A launch site designed and built in Framer.
Pitch deck
The deck investors remember after the meeting.
Guidelines
A living brand book with templates your team will use.
[ 04 ]How it runs
Four phases, zero committees.
Week 1
Discover
Founder interviews, market audit and a sharp positioning statement.
Week 2
Define
Name, story and creative territories to react to.
Weeks 3 to 6
Design
Identity system, applied across product, web, deck and social.
Weeks 7 to 8
Launch
Guidelines, templates, site and launch assets delivered.
[ 05 ]In their words
Founderson the water.
King Tide handled all of our design: branding, product, pitch decks, website, even merch. Every investor and customer comments on how polished we look.
Sinclair ToffaCEO, Mural PayWe needed a site that matched our ambition. King Tide delivered. They handled everything from design to development and gave us something we’re genuinely proud to send investors and customers to.
Jack WeinbergerCEO, AjaxKing Tide built us a website that actually converts. They nailed our brand, the site loads fast, and the whole process was smooth from kickoff to launch. It’s become one of our best sales tools.
Michael AxmanCEO, Nucleus[ 06 ]Questions
The ones wealways get.
How long does a brand take?
Most identities take four to eight weeks from kickoff to guidelines, depending on whether naming is included.
Do you do naming?
Yes. Naming is an optional phase that runs alongside positioning, so the name and the story are built together.
Will you build the website too?
Yes. Every identity can include a launch site, designed and built in Framer, so you go live with the new brand on day one.
Can you refresh an existing brand?
Yes. We can evolve what you already have instead of starting over, keeping the recognition you’ve earned while fixing what holds you back.
Make the first impression count
Let’s build a brandworth following.
Start a project or write hello@kingtide.com