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Notes from the tide.
How AI is changing the way startups build products, design teams and brands, written by the crew doing the work every day. Practical, specific and free of fluff.
How to Build an AI MVP in 30 to 60 Days
Most first products die in a year-long build. Here is the exact sequence we use to put a production AI product in real users’ hands in 30 to 60 days.
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Vibe Coding vs a Real MVP: When an AI Prototype Is EnoughAI app builders made prototypes nearly free. That is great news for founders, as long as you know where a vibe coded app stops and a product has to start.
Designing AI Products: The UX Patterns That Build TrustAn AI feature is only as good as the moment it gets something wrong. These are the patterns we design into every AI product so people keep using it.
Startup Branding in the Age of AI: What Still Needs a HumanGenerators made logos cheap. They did not make brands cheap. Here is where AI genuinely helps a young company look real, and where judgment still decides the outcome.
KIIWI: How We Took a Local Business App From Concept to LaunchSlow hours cost local businesses money, and ads charge before anyone walks in. KIIWI only charges when customers show up. Here is how we got it live.
What Happens on a King Tide Scope Call (and How to Prepare)Thirty minutes is enough to turn a big idea into one product, one price and one date. Here is exactly what we cover and how to get the most out of it.[ 01 ]Field guides
Evergreen guides for founders.
The reference pieces we send to every founder before a scope call.
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